OUTCOME FOR CARAVANNING:
Sales up 35% versus last event in 2012.
We were able to reinvent the offering of products and services to make it more ambitious and attract new younger audiences and influencers who did not previously visit the area.
OUTCOME FOR TOURISM:
The exhibition room was reinvented in line with the new needs of current potential visitors, transforming the area from “the tourism room” into the “traveller’s room”.”.
Renovation of the exhibition room’s value proposition through the creation of new activity areas organised according to the different needs and motivations of the various segments.
Creation of a new branding and communications campaign for 2015..
GOALS FOR AUTOMOBILE:
OUTCOME FOR AUTOMOBILE: A hugely successful year
Sales up 40% versus last edition.
We innovated in terms of offer by incorporating over 70 new features in new areas of activity and generated a new audience profile with a substantial increase in the number of young people.
Number of exhibiting companies up from 47 in 2013 to 115
Number of brands up from 21 to 38.
Help the Health & Wellness community to generate ideas for innovation and identify business opportunities based on an understanding of consumer trends in the sector.
The workshop allowed them to empathise with new behaviours and needs and come up with ideas that were sensitive to those needs, which enhanced their creative capacity and potential for market impact. This was the first step in a process which was subsequently furthered by a cross-innovation programme developed by ESADECREAPOLIS..
Define a brand repositioning strategy for the Master’s programme division of the University of Navarra to help it compete in the increasingly competitive Master’s degree market.
We created a repositioning strategy that was relevant to the potential audience, and outlined the processes required to improve competitiveness and allow its audience to experience the brand’s values through the various touch points.
Develop storytelling and new presentation format to help sales team improve results.
Together with the marketing and sales management team at Air France KLM, we designed the content and storytelling strategy for its B2B presentation. This allowed them to shift from a cluttered presentation which did not convey brand values or include elements that set the brand apart, to one which became the sales team’s best ally.
We defined the App’s brand strategy, storytelling and benefit messages for B2B and B2C.
We implemented the strategy into new communications materials, which allowed us to use the brand’s value proposition to set it apart from the competition, communicate the advantages of the App and create an emotional connection with current and potential users.