Sodabites is a Human-Centered Innovation and Strategic Branding agency. We help companies become client-centric to be more innovative and meaningful to people.
In a fast-paced world, It is the companies that put their clients at the heart of their activity and know how to add value, that will have the greatest capacity to innovate and generate business.
More and more people, especially the millennial generation, choose brands based on their authenticity and their “know cost” (what I give and what I get).Purpose-driven brands have the power to set themselves apart, create bonds and compete successfully in this new reality.
Our model is based on creating a brand culture and allowing clients to experience the brand through different touch points, not just through communication. Want to know more?
We are part consultancy, part agency. Everything we do is based on consumer empathy, strategic thinking and foresight, but we don’t stop there. We partner with you to activate your strategy and connect with your clients. As we like to say, our work is served with a soda: the fresh, creative fizz you need to captivate your audience.
If you are going to innovate you have to stay on top of social trends. We are well aware of how important this information is to our clients, which is why we don’t just research trends ad hoc when we’re working on a project, we monitor them constantly. Keeping up to date with cultural changes and new behaviours means we can identify opportunities fast and provide solutions that impact your market in a new way.
We design the strategy with you. Experience has taught us that solutions that come from outside are rarely sustainable. Successful brands and the creation of value for now and for the future stem from empathy; understanding your stakeholders and the company’s true identity, all with a focus on social engagement. The only way this is possible is by co-creating with your team. The first step is to help you become an expert in your clients, and then we do the rest together.
“To paraphrase Einstein, you can’t do the same thing over and over again and expect different results. Reinvention requires a healthy dose of creativity, and that means stepping outside your comfort zone, doing research and combining methodologies to make complex things seem simple. Design thinking, lateral thinking, lean methodology… we analyse and blend solutions to get the best fit for our clients. We have created an interdisciplinary talent structure to enhance this process of blending and creativity, and the result, as you will see, is exactly that “little something extra” you want in your project.
- Charles Darwin -
EXPERIENCE + CREATIVITY = TALENT
There’s one thing your company cannot survive without: talent. And talent is a blend of experience, strategic thinking, and creativity.
The time we have spent working at major agencies and brand consultancies means we look at things differently to provide greater value for you. To allow you to work with the best professionals without it costing the earth.
Our team in organised into a flat corporate structure which prioritises talent, fosters creativity and removes hierarchical barriers, as well as allowing us to adapt to the size of each particular project.
-Founder & Director-
Human-Centered Innovation and Brand Strategy
Professor of UPF Master’s Degree (Strategy and Brand Creative Management)
Helps companies to connect with the needs of a constantly changing market.
Projects: La Caixa Bank, Font Vella, CHNY, Planeta Group, Time Out BCN, TMB, Fira de Barcelona and Universidad de Navarra, among others.
Expert in aligning online strategy with offline strategy to help brands add value for their audiences in the digital sphere.
Projects: Save the Children, Illa Diagonal, Vanity Fair, Sephora, Acció Natura and Telecigüeña, among others.
Expert in designing interfaces and digital platforms that facilitate interactivity with audiences.
Projects: Save the children, BTV, Lavinia, Flumotion, Antena 3, Cofidis and Tate Modern.
Expert in CSR communications campaigns and creating brand communication actions with significant media impact.
Projects: Danone, Desigual, Unilever, Fundació Futbol Club Barcelona, La Caixa Bank and Knorr, among others.
Cultural Trends Analyst
Expert in social trends. Presenter on the radio programme preferències RN4 discussing social and cultural trends and processes.
Projects: IED Barcelona, Fira de Barcelona, Mini Maker Faire and EYE, among others.
Qualitative research and Trend Analyst
Expert in identifying new consumer habits, cultural shifts and attitude profiles.
Projects: BBVA, Bacardi, Nike, Nestlé, Sanex, Marcilla, Gas Natural and Panasonic, among others.
We love meeting other organizations. Swapping ideas and finding ways to create a win-win relationship. If you think we could work together somehow, get in touch!
Say hello. We’re always up for a chat, whether it’s about how to achieve your goals, a potential project or just to share some thoughts – feel free to drop us a line to say hello.